Ulta Beauty Detail
Powder, polish, brushes and bronzer, lipstick and liner have long been tools of the trade for the business of beautiful. Ulta Salon, Cosmetics & Fragrances Inc. is attempting to give the industry a makeover.
Billing itself as a “one-stop shop” for women’s beauty needs, the Bolingbrook, Ill.-based retailer is mixing up the conventional method for distributing cosmetics and salon products.
Traditionally, beauty products were sold through distinct channels: prestige brands such as Estee Lauder and La Prairie at department stores, mass brands such as Revlon and CoverGirl at drugstores and hair care products such as Aveda at specialty salons.
But Ulta recognized that women buy across categories. The stores carries more than 21,000 beauty products in 500-plus brands, including an Ulta private-label line.
The company also operates in-store salons that offer haircuts and color as well as other beauty services and skin treatments.
Ulta’s large selection and big range of prices is a huge draw for self-proclaimed nail polish fiend, Kori Johnson, 21. Johnson said she can find the OPI polishes she loves for a better price at Ulta and can get her Urban Decay makeup at the same time.