Beauty Without Cruelty Detail
Beauty Without Cruelty is an animal rights organisation with the primary objective of educating and informing the public about the exploitation, abuse and suffering of animals, offering humane non-animal alternatives to replace cruel and harmful lifestyle choices. Through peaceful and lawful means, they expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard.
Beauty without cruelty has initiated a number of campaigns which focus on exposing animal abuse, specifically in the areas of vivisection, cosmetic testing, the exploitation of wildlife and factory farming. Methods used to draw the public’s attention to these issues also include legal intervention, protests, lobbying central, regional and local government and other peaceful means.
Animals have natural rights which must be acknowledged in South African law; these include the right to freedom from unnaturally induced pain; the right to shelter; the right to nourishment; the right to indulge their natural instincts; the right to freedom of movement and most importantly, the right to exist. Animals have intrinsic worth and their value should not be based on their usefulness to humans. BWC supports and fights for the rights of animals.